In praise of SUPERENGAGED
“I love these ideas. I love this book. Make sure you read it but, even more importantly, make sure you use the ideas. And then pass it on to somebody you want to inspire”
Henry Stewart, Chief Happiness Officer, Happy / Author: Happy Manifesto
"I challenge you not to be inspired by Superengaged. This is not just a book, it’s a radical, revolutionary, whoop in the face of the outdated presumptions that fuel a demoralising corporate life, and strangle productivity. But there’s no abstract theory here, Propellernet is living and breathing this revolution every day and succeeding in spades on their terms. Easy to read, and full of examples, stories and practical suggestions of how you can start to move towards a superengaged company culture in your business."
Ann Booth-Clibbon, BAFTA nominated Story Coach
"If you run an agency beg, borrow, steal or even buy a copy of Superengaged. I wish Propellernet had existed during my agency career. I'd have joined without question, assuming they'd have me"
Chris Merrington, Founder, Spring 80:20 / Author: Why do smart people make such stuipid mistakes?
“Propellernet is the UK’s answer to Zappos. Nick as many of their ideas as you possibly can.”
Lisa pantelli, Founder, Become Communications
“Easy to read, and full of examples, stories and practical suggestions of how you can start to move towards a superengaged company culture in your business. Having been inspired to follow my dreams by Propellernet and especially Nikki, this book is an incredibly helpful go-to reference for anyone looking to do “different”. Highly recommended”
Chris Farthing, Founder & Managing Director, Advice Cloud
"Do you want to run a business that your staff can't wait to get up and come to every morning? If it's a yes, it will probably take about 15 years, loads of false starts and a brush with bankruptcy before it all falls into place. Conversely, you could read, 'Super Engaged' and get a painfully honest account of how Propellornet became a business led by purpose and people whilst making a tonne of money in the process. Propellernet not only have the t-shirt, they were the ones that printed it, marketed it and sold it globally - do yourself a favour and grab a copy."
Declan Cassidy, Head of Impact, MakerClub
"Nikki Gatenby is a force to be reckoned with. Her drive, purpose and integrity are infused in this book from start to finish. If you want to know how to create a a successful start up and how to fail forwards and upwards, let Nikki tell you how. A must read!"
Rifa Thorpe Tracey, Mentor and She Says Curator
“Purpose is as important to businesses of the future as revenues are today. Propellernet are literally living that future today, and best of all they show you how it’s done.”
neil witten, Co-Founder, Storystream & Do Something Different
“An energetic argument for the business case of a happy team. Written with inspirational brio and pace, it makes you want to jump up and start making changes right away.”
Eugenie Teasley, CEO, The Goodall Foundation
"Nikki’s book details the journey to becoming one of the leading UK places to work. The approach is humble, self-depreciating and very readable. It’s not a run-down of how we ‘got it all right’, actually quite the opposite and full of top tips on building a business from scratch. A real triumph!"
Emma Cleary, Director, Ten 2 Two
"This captures the essence of what has made Propellernet such a success. Their mission is to Make Life Better. Through this book they have found a way of doing just that for every other business owner wise enough to read it. I challenge any senior leader not to take something tangible they can immediately apply from its pages.”
Simon Breed, Founder, Managing Director, Twenty CZ, New Zealand
"SUPERENGAGED is the missing manual when it comes to running a happy, profitable agency. From the dreamball machine and the bloated keyhole, to 'profit vampires' and '60 precious seats' – SUPERENGAGED is packed with practical, tactical ideas – all road tested by a super-successful agency."
Ian Harris, Founder, Agency Hackers
“Whether you’re a growing business or a fledgling startup this is the book to read if you want to create an organisation that is built to last. Offering valuable real word tips and advice as well as highlighting the challenges Nikki has written an honest and helpful account of what it takes to make a Superengaged company.”
Carlos Saba, Co-Founder, The Happy Start Up School
“Nikki has used her OUTSTANDING leadership skills to craft an enviable culture that drives business success through happiness and purpose. In this book, Nikki shares her secrets for how to deliver business results through outstanding employee engagement. Many business leaders treat employee engagement as a bit of a cargo cult. Nikki is the real deal, creating a culture of happiness and purpose, to deliver lasting business benefits. Propellernet is proof that you can drive business results through employee engagement. Want to create a happier, healthier and more successful business? Then this book is for you!”
Andy Budd, Founder, Clear Left
“After the initial proof of concept, building a service company requires significant effort to create the right working practices for all the people involved, both employees and customers. SUPERENGAGED distills the processes that Propellernet devised, as well as the hard lessons learned in turning themselves from a boutique business into a multi-million pound service company, becoming No. 1 in the Guardian Best Places to Work list. Packed with useful examples and key insights, SUPERENGAGED is a must-read for anyone looking to grow their business”
Mike Southon, co-author of The Beermat Entrepreneur,Sales on a Beermat and other best-selling business books
“Reading Superengaged was like having a series of repeated slaps across the face – in equal measure: buckets of inspiration, genuinely stop and make you think examples, actually helpful references, plus a few unexpected wakeup calls – all combined with totally out there real-life proven examples of how to propel your staff engagement levels through the roof! What’s not to like?”
Chris Freeland, CEO RAPP
“If you think this is another book by a cool agency showing off its cool culture, you couldn’t be more wrong. SUPERENGAGED tracks the progress of a company who refused to play by the traditional and exhausting rules of success and invented some better ones. SUPERENGAGED is about a new kind of scale - no less ambitious and much more fun and valuable. What I love most is Propellernet's sheer confidence backed by deep wisdom and the experience of actually making, learning from and defending all their ‘wacky’ decisions. They show what’s possible if you do what truly makes sense, hold your nerve and (this is the important bit) examine, learn from and improve everything you do. What emerges is a mature model, fully supported by a tribe of people who contributed to making it, that stands the test of time. No earthly sum of investment capital can buy this. But you can build your own and SUPERENGAGED shows you exactly how.”
Carrie Bedingfield, founder of Onefish Twofish, 50th Generation, LoMo and Run For Your Life
“Whatever others may have you believe, truly standing for a vision whilst breaking the mould of organisational life is the road frequently less travelled. It takes heaps of grit, faith, humour, care and kick-ass determination. Propellernet step up to the plate time and time again, turning many, if not all, business practices completely on their head whilst having a profound impact and a heap of fun in the process. This unique commitment to all of life delivers utterly compelling results. Let this book be your survival guide for resetting the world of business and shaking it all up.”
Tash Stallard, Founder, Unassuming Radicals
“Watching Propellernet flourish under Nikki from the sapling I’d helped Jack & Jim grow has been awe-inspiring. Putting People and Purpose first really has created the roots of one of the mightiest organisations I’ve ever seen in the agency forest.”
Si Conroy, Founder Constant Mentor
“Finally, tangible proof that happy staff really do make the most successful companies. Upfront, funny and generous with its practical advice, this is a refreshingly honest book about how you move from 'winging it' as a business to being a serious player in your sector. If you want your company to matter – to your colleagues, to your clients and to the people who’ve just discovered you, read this. Love it.”
Miranda Birch, Miranda Birch Media
“Propellernet continue to challenge, rethink and re-write the rules of Good Business, and this book concisely explains how. They inspired me set up my own mission, and they continue to inspire. A confident, practical and honest manifesto of how to build an amazing place to work. If you’re serious about walking the walk, make this book your Bible.”
Richard Freeman, Founder, Always Possible
“If you are interested in creating a great business and an awesome place to work then get started by reading Superengaged. Then give copies to everyone in your team. The journey is beautifully mapped out. Find out what the right questions are to ask yourself and your team, and then use lots of inspirational ideas from the book. Superengaged shows you that anyone can do it!”
Lasy Lawless, Founder, Conscious Business People
"Propellernet’s numbers, levels of engagement, awards and achievements speak for themselves. SUPERENGAGED feels like their very own ‘Haynes Manual’……remember those? Even if you only copy one or two of their ideas it will have a profound effect on your business.”
"I've long been an admirer of Nikki, Jack and all the folk behind Propellernet's success for many reasons and this book neatly captures them all. They've redefined what success means in an industry that's still dominated by exit plans and impossible, perpetual growth - recognising that what works for their team, works best for their business and sticking by this even when it means going against all the 'received agency wisdom'. They've also always been totally transparent and candid about what it takes to build a business that combines both heart, soul and profit - not shying away from talking about the times things just don't work out, with rare humility. This book has the same integrity as they do - honest, straightforward and full of practical ways you can inject the kind of adventurous yet super-grounded approach into your business. Do yourself (and your agency) a favour and be more Propellernet."