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Build your agency into a highly valuable asset and unstoppable force for good

I wrote the book on this.
In fact, I wrote two.

Having led multiple agencies, with a track record of delivering world class results, I’m now focused on making other good companies great.

If you’re wondering what it might be like to work together, flicking through these pages will give you a bit of an idea :)

  • Superengaged is the story of how my former agency, Propellernet, quadrupled revenue and trebled margin to achieve 10x more profit.

  • This enabled us to launch two successful SaaS businesses (answerthepublic and coveragebook), both now independently more valuable than the agency and one of which has been acquired

  • All hand in hand with the company being one of the top 15 Best Places to Work in the UK for 8 years running

  • Better Business on Purpose my second bestseller, is a practical guide for those of us who want to make money, create impact and be a force for good.

These pages are packed full of tips, frameworks, approaches and ideas for you to steal - with pride. Please do.

Hi, I’m Nikki

I am an agency specialist Non-Executive Director & Cognitive Behavioural Coach.

My goal is to help 10,000 plate-spinning founders like you create a better business that you fall back in love with.

You’ll find plenty of resources on this site to help you drive profits, well-being and positive change.

If you’d like to work together, get in touch.

Consultancy to build your agency into a highly valuable asset and unstoppable force for good.

Future investors look for future value - so whether you plan to sell or not, we look at your business through the eyes of an investor. Then create that value for you.

Combining the energy, experience, and humour gained at the coalface with the insight of a qualified coach, I’ll help you turn your agency into a valuable asset.

In doing so, I’ll help you make brave decisions that change your life and the world around you, for the better.

  • "Bringing Nikki on board as a non-exec director for our agency is one of the best decisions we have made to fuel our growth. Nikki brings so much to the table, all the relevant experience you'd expect from a non-exec and so much more. Her warmth, candour and ability to ask questions no one else is asking is second to none. Her values align so perfectly with ours, her human-first approach whilst balancing the need for a business to be profitable to ensure you can be human-first is just perfect. If you are looking for someone to inject your business with a growth mindset and the strategy to achieve your vision, look no further than Nikki, she's one in a million."

    Becky Simms, Founder Reflect Digital

  • "I’ve literally had my mind blown. Having the space to think with you has been brilliant. And I love that you have empowered us to go on and do more. I’m inspired and energised. Thank you."

    Anisa Morridadi, Founder Beatfreaks

  • "You’re warm, open, calm and patient - setting the perfect conditions for exploring and resolving complex and sometimes difficult problems. Our conversations are facilitated with a lightness of touch backed up by a great deal of experience."

    Stephane Harrison, Founder William Joseph

  • “Nikki is a phenomenal asset to our business, as our non-exec she has a huge impact on our growth, development and ways of working. Her level of insight, strategic thinking, and expertise have been a game-changer for us. If I had to sum Nikki up in a few words it would be razor-sharp thinking, electric energy, great humour, warmth and care.”

    Lynn Chambers, Founder Toucan

  • "Although she has an overwhelmingly incredible CV, Nikki speaks without ego and whilst she also doesn't suffer fools - look, you'll be held accountable - I can't think of a better way of putting it than: "she just wants you to win". And you better believe she'll help you get there."

    Anna Murphy, Head of Marketing Hallam

  • “Nikki has been instrumental in helping us get to a '2.0' version of our agency. We've done transformational work together which has set us up with more structure, clarity and passion than ever before. I couldn't recommend Nikki enough to any business or partnership looking to supercharge performance and direction.”

    Shannon Maclean-Arnott, Founder Outlandish

  • "Nikki is a generous, multi-talented human dynamo! She has such a good heart, fantastic instincts and pure talent when it comes to business, creativity and much more. Nikki is a brilliant role model not only for all the women-led businesses but for everyone. Absolutely fearless."

    Rifa Thorpe Tracey – Founder, Refigure. Curator, SheSays Events. Festival Director

  • "Nikki's infectious energy and proactive input was absolutely irreplaceable, both for the organisation as a whole but also for each of us in the leadership team individually too. She's also an unpretentious, authentic and candid leader who is so, so easy to spend time with, bouncing ideas around together without fear of judgement or reprisal. A breath of fresh air.”

    Andy Thornton, Board Strategy Director Clearleft

  • "The return on investment from working with Nikki has, and still is, delivering exponential value. My journey with her was immense and every call was overflowing with insights and solutions."

    Corinna Cope, Founder Edible Health

  • "Nikki's ability to coach a variety of people to solve critical business issues is brilliant. Working with her has been game-changing for how I work with the leadership team and management teams in my business to drive positive and radical change."

    Macy Edwards, Marketing Director, National Education Group

  • Nikki is an incredible coach and a former agency leader with firsthand experience and knowledge, evident from her two books, including the insightful 'SuperEngaged'. She guided me through challenges, sparking inspiration and enthusiasm for new ideas to grow the agency I manage. Every session was valuable, and I highly recommend Nikki to any senior leader or agency owner looking for transformative coaching. Her influence is priceless and truly life changing - she is also a bloody good laugh and doesn't take things too seriously. The perfect combo!

    Sara MacGregor MD, Leap Create

  • Working with Nikki as a coach and mentor has been both insightful and illuminating. I’ve been able to bring my whole self to our conversations and Nikki has had helpful, practical and actionable advice and tools at every turn. I’ve felt fully able to share all my challenges in the safety and security of our professional relationship, and have had fun, learned lots and grown along the way. Thanks Nikki!

    Jen Swain, CEO Coda

Some of the incredible agencies
I’ve worked with:

Some of the leading agency community partners I collaborate with

The Toolkit

Drawn from my two best-selling books, this toolkit contains a set of free resources and downloads to help you transform your business by putting people and purpose first

MY PERSONAL COMMITMENT TO YOU:

"I promise to help you grow your agency into a highly valuable asset - whilst having a riot along the way."